WordFAds
Services

The ads. The thinking. The system.

Four areas of work. Each one starts with a decision about what should be said, to whom, and what it should do — then gets built, tracked and optimised.

01Meta Ads

Create demand.

We build and optimise Meta campaigns designed to reach the right people, test the right messages and turn attention into measurable action.

  • Audience strategy
  • Campaign architecture
  • Lead generation
  • Conversion campaigns
  • Retargeting
  • Testing
  • Budget allocation
  • Optimisation
  • Performance analysis
  • Creative direction
Campaign · Conversions● Live

CTR

4.17%

Audience

Tested

Budget

Reallocating

02Google Ads

Capture intent.

When someone is already searching, your brand should be there with the right message, the right offer and a conversion path that makes sense.

  • Search strategy
  • Keyword and intent analysis
  • Campaign structure
  • Ad direction
  • Conversion tracking
  • Search-term analysis
  • Budget optimisation
  • Landing-page alignment
Search intent → conversion path
Q1best _____ near me→ Convert
Q2_____ price→ Convert
Q3_____ vs alternative→ Convert
High intentTracked
03Performance Strategy

Fix what's actually broken.

Sometimes the ad isn't the problem.

We look at the audience, offer, positioning, funnel, channel, tracking and customer journey before deciding where your money should go.

  • Audience research
  • Positioning
  • Offer strategy
  • Funnel strategy
  • Channel strategy
  • Budget strategy
  • Testing roadmap
  • Conversion strategy
Funnel diagnostic
Impressions
Clicks
Leads
Conversations
Customers

Leak found → fix before spend

04Social & Brand Strategy

Make the whole system work together.

We don't sell content production as the core service.

We help brands figure out what they should communicate, who they should communicate it to, how organic and paid channels should work together, and how their messaging supports growth.

  • Social strategy
  • Content direction
  • Messaging
  • Brand positioning
  • Audience strategy
  • Organic + paid alignment
  • Creative direction
Organic + paid alignment
Organic
Paid
Message
Positioning

One message, every channel

We don't make the creative. We make sure the creative has a job.

Think your marketing could be working harder?

Let's find out where the leak is.

Diagnose my marketing→

Tell us what you're selling, what you're currently doing and what's not working.